This package of resources will provide you with a thorough understanding of Marketing. This package includes a mixture of resources including directors' briefing notes, online learning modules, training workbooks and useful factsheets.
Directors' briefing notes
Directors' briefing notes are four page information guides providing you with advice on best practice. There are 13 papers available for you to download:
- Advertising strategy
- Creating a brand
- Building customer loyalty
- Design
- Direct mail
- Effective PR
- Exhibitions
- Marketing with your database
- Planning your marketing
- Pricing
- Research for your marketing
- Writing a mailshot
- Writing an advertisement
Online learning
learning bytes are online learning modules, which you can dip in and out of at your leisure. There are three learning bytes for you to choose from:
- Brand management: managing brand equity
- Building a website
- Introduction to e-commerce
You need a username and password to access the free learning bytes. Please click here we will then send you a username and password as well as log in instructions. Please note learning bytes are only available to businesses based in Scotland.
Free online briefings
We have a series of online briefings, which are interactive and allow you to customise and develop your own action plans. These are free to use. The briefings which may be of interest to you are:
Building a brand
Creating an email newsletter
Creating a direct mail campaign
Getting listed on search engines
Using viral marketing
Factsheets
There are a number of useful factsheets available. These three, produced by The Small Business Journey, may be of interest to you:
Boost business by creating new products and services that make a difference
Improve reputation by supporting a good social cause
You win when everyone knows your purpose
For more information calll our national business training advice helpline on 08456 000 111.